Digital Music News — VEVA Sound Is Partnering With Universities to Help the Next Generation of Musicians Prevent Missing Credits and Unmatched Royalties
The music industry’s much-discussed credits problem has caused musicians to miss out on billions in owed payments. Now, VEVA Sound is partnering with universities to help the next generation of music professionals receive their due recognition and compensation.
VEVA Sound has long worked to improve credits and, in turn, enable members of the music community to put unmatched royalties in the rearview. VEVA Collect, the Nashville-headquartered company’s one-stop collaboration tool, allows creators to share files, infill credits at the outset, manage splits, and much more.
Late 2021 saw VEVA Sound unveil high-profile partnerships with entities including the Mechanical Licensing Collective (MLC), the Nashville Songwriters Association International (NSAI), and Phonographic Performance Limited (PPL). A SoundExchange data-sharing partnership, billed by execs as “an important next step in the interoperability of leading companies in the music industry,” followed in May of this year. Throughout 2022, Collect has assisted a multitude of musicians by capturing credits at the source, optimizing metadata, and securing payments to which their hard work entitles them.
These and other efforts are making it easier than ever for established creators to claim and receive proper royalties. Without expert guidance and access to resources like VEVA Collect, however, creatives who are just entering the industry, including the hitmakers of tomorrow, are destined to make further credit-related mistakes and give up billions more in due pay. Now, DMN is partnering to support a new initiative designed to address this issue.